/* ==========================================================================
   Kevin Astuhuaman · Shopping Experience Work
   Page chrome: Apple-neutral. Brand color lives only inside artifact frames.
   ========================================================================== */

:root {
  --ink: #1d1d1f;
  --ink-2: #6e6e73;
  --ink-3: #86868b;
  --hair: #d2d2d7;
  --hair-soft: #e8e8ed;
  --bg: #ffffff;
  --bg-soft: #f5f5f7;

  /* BCP brand. Artifact frames only. Never page chrome. */
  --navy: #0d2987;
  --orange: #ee7f31;
  --green: #81c73f;
  --blue-l: #f5f9fe;

  --shadow-card: 0 1px 2px rgba(0, 0, 0, .05), 0 10px 30px rgba(0, 0, 0, .08);
  --shadow-lift: 0 1px 2px rgba(0, 0, 0, .05), 0 18px 50px rgba(0, 0, 0, .11);
  --ease: cubic-bezier(.16, 1, .3, 1);
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  -webkit-text-size-adjust: 100%;
}

body {
  margin: 0;
  background: var(--bg);
  color: var(--ink);
  font-family: -apple-system, BlinkMacSystemFont, 'SF Pro Display', 'SF Pro Text',
    'Helvetica Neue', Helvetica, Arial, sans-serif;
  font-size: 17px;
  line-height: 1.5;
  letter-spacing: -.01em;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
}

img { max-width: 100%; }

a { color: inherit; }

:focus-visible {
  outline: 2px solid var(--navy);
  outline-offset: 3px;
  border-radius: 4px;
}

/* ---------- Layout ---------- */

.wrap {
  width: 100%;
  max-width: 1080px;
  margin: 0 auto;
  padding: 0 32px;
}

.wrap-wide {
  width: 100%;
  max-width: 1364px;
  margin: 0 auto;
  padding: 0 32px;
}

section[id] { scroll-margin-top: 76px; }

.section { padding: 132px 0; }
.section + .section { border-top: 1px solid var(--hair-soft); }

/* ---------- Nav ---------- */

.nav {
  position: sticky;
  top: 0;
  z-index: 90;
  height: 52px;
  display: flex;
  align-items: center;
  background: rgba(255, 255, 255, .72);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
  backdrop-filter: saturate(180%) blur(20px);
  border-bottom: 1px solid rgba(0, 0, 0, .07);
}

.nav-inner {
  width: 100%;
  max-width: 1364px;
  margin: 0 auto;
  padding: 0 32px;
  display: flex;
  align-items: center;
  gap: 28px;
}

.nav-brand {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: -.01em;
  text-decoration: none;
  white-space: nowrap;
}

.nav-links {
  display: flex;
  gap: 26px;
  margin-left: auto;
  overflow-x: auto;
  scrollbar-width: none;
}

.nav-links::-webkit-scrollbar { display: none; }

.nav-links a {
  font-size: 12px;
  letter-spacing: .01em;
  color: var(--ink-2);
  text-decoration: none;
  white-space: nowrap;
  padding: 4px 0;
  transition: color .25s var(--ease);
}

.nav-links a:hover,
.nav-links a.active { color: var(--ink); }

/* ---------- Type ---------- */

.eyebrow {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .16em;
  text-transform: uppercase;
  color: var(--ink-3);
  margin: 0 0 22px;
}

h1 {
  margin: 0;
  font-size: clamp(34px, 5.3vw, 74px);
  line-height: 1.03;
  font-weight: 700;
  letter-spacing: -.035em;
  max-width: 15ch;
}

h2 {
  margin: 0;
  font-size: clamp(27px, 3.5vw, 48px);
  line-height: 1.08;
  font-weight: 650;
  letter-spacing: -.03em;
  max-width: 20ch;
}

h3 {
  margin: 0;
  font-size: 19px;
  font-weight: 600;
  letter-spacing: -.015em;
}

.lede {
  margin: 26px 0 0;
  font-size: 21px;
  line-height: 1.52;
  letter-spacing: -.014em;
  color: var(--ink-2);
  max-width: 62ch;
}

.pov {
  margin: 0;
  font-size: 26px;
  line-height: 1.35;
  letter-spacing: -.022em;
  font-weight: 500;
  max-width: 26ch;
}

.note {
  font-size: 13px;
  line-height: 1.6;
  color: var(--ink-3);
}

/* ---------- Hero ---------- */

.hero { padding: 96px 0 118px; }

.hero .lede { margin-top: 30px; font-size: 22px; max-width: 56ch; }

.hero-metrics {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px 40px;
  margin-top: 84px;
  padding-top: 40px;
  border-top: 1px solid var(--hair);
}

.hm .n {
  font-size: 42px;
  font-weight: 600;
  line-height: 1;
  letter-spacing: -.03em;
}

.hm .l {
  margin-top: 12px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ink-2);
  line-height: 1.55;
  max-width: 24ch;
}

/* ---------- Metric callouts ---------- */

.metrics {
  display: flex;
  flex-wrap: wrap;
  gap: 20px 68px;
  margin-top: 64px;
  padding-top: 32px;
  border-top: 1px solid var(--hair);
}

.metric .n {
  font-size: 44px;
  font-weight: 600;
  line-height: 1;
  letter-spacing: -.03em;
}

.metric .l {
  margin-top: 12px;
  font-size: 11px;
  font-weight: 500;
  letter-spacing: .1em;
  text-transform: uppercase;
  color: var(--ink-2);
  line-height: 1.55;
  max-width: 25ch;
}

/* ---------- Annotation chips ---------- */

.chip {
  display: inline-block;
  font-size: 10.5px;
  font-weight: 500;
  letter-spacing: .07em;
  text-transform: uppercase;
  color: var(--ink-2);
  border: 1px solid var(--hair);
  border-radius: 999px;
  padding: 5px 11px;
  background: #fff;
  line-height: 1.35;
}

.anno {
  position: relative;
  padding-top: 18px;
  margin-top: 12px;
}

.anno::before {
  content: '';
  position: absolute;
  top: 0;
  left: 14px;
  width: 1px;
  height: 12px;
  background: var(--hair);
}

/* ---------- Device frame (real screenshots) ---------- */

.device {
  position: relative;
  border-radius: 24px;
  overflow: hidden;
  background: #fff;
  border: 1px solid rgba(0, 0, 0, .07);
  box-shadow: var(--shadow-card);
}

.device img {
  display: block;
  width: 100%;
  height: auto;
}

/* Softens screenshots whose content continues past the crop. */
.device.fade::after {
  content: '';
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  height: 54px;
  background: linear-gradient(to bottom, rgba(255, 255, 255, 0), #fff 82%);
  pointer-events: none;
}

.device-dark {
  border-radius: 24px;
  overflow: hidden;
  background: #0b0b0f;
  box-shadow: var(--shadow-lift);
}

.device-dark img { display: block; width: 100%; height: auto; }

/* ---------- S2 Funnel: before strip ---------- */

.strip-label {
  display: flex;
  align-items: baseline;
  gap: 14px;
  margin: 0 0 24px;
}

.strip-label .k {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .14em;
  text-transform: uppercase;
}

.strip-label .v {
  font-size: 13px;
  color: var(--ink-3);
}

.before-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 16px;
}

.before-card {
  background: var(--bg-soft);
  border-radius: 16px;
  padding: 20px;
  min-height: 158px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
}

.wf { display: flex; flex-direction: column; gap: 9px; }

.wf i {
  display: block;
  height: 9px;
  border-radius: 5px;
  background: #dcdce1;
}

.wf i.sq {
  height: 30px;
  width: 30px;
  border-radius: 8px;
  background: #d5d5db;
}

.before-card .cap {
  font-size: 12px;
  font-weight: 500;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.dropoff {
  margin-top: 22px;
  display: flex;
  flex-direction: column;
  gap: 7px;
}

.dropoff i {
  display: block;
  height: 6px;
  border-radius: 3px;
  background: #e3e3e8;
}

.dropoff .cap {
  margin-top: 6px;
  font-size: 11px;
  letter-spacing: .09em;
  text-transform: uppercase;
  color: var(--ink-3);
}

/* ---------- S2 Funnel: filmstrip ---------- */

.filmstrip {
  display: flex;
  gap: 18px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding: 4px 0 14px;
  -webkit-overflow-scrolling: touch;
}

.filmstrip > * {
  flex: 0 0 208px;
  scroll-snap-align: center;
}

@media (min-width: 1180px) {
  .filmstrip { overflow: visible; }
  .filmstrip > * { flex: 1 1 0; min-width: 0; }
}

.step .num {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: var(--ink);
  color: #fff;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0;
  margin: 18px 0 10px;
}

.step p {
  margin: 0;
  font-size: 13.5px;
  line-height: 1.45;
  letter-spacing: -.005em;
  color: var(--ink);
}

/* ---------- S3 Personalization ---------- */

.two-panel {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 72px;
  margin-top: 68px;
  align-items: start;
}

.shot-anno {
  position: relative;
  display: grid;
  grid-template-columns: 262px 1fr;
}

.pin-layer { position: relative; }

.pin {
  position: absolute;
  left: 0;
  display: flex;
  align-items: center;
  transform: translateY(-50%);
}

.pin::before {
  content: '';
  width: 34px;
  height: 1px;
  background: #b8b8bd;
  flex: 0 0 34px;
}

.pin::after {
  content: '';
  position: absolute;
  left: -3px;
  top: 50%;
  width: 5px;
  height: 5px;
  margin-top: -2.5px;
  border-radius: 50%;
  background: #b8b8bd;
}

.pin .chip { text-transform: none; letter-spacing: .01em; font-size: 11px; }

/* Reconstructed BCP offer card */

.bcp-card {
  border-radius: 22px;
  overflow: hidden;
  background: #fff;
  border: 1px solid rgba(0, 0, 0, .07);
  box-shadow: var(--shadow-card);
}

.bcp-bar {
  background: var(--navy);
  color: #fff;
  padding: 14px 18px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: .02em;
}

.bcp-bar .burger {
  display: flex;
  flex-direction: column;
  gap: 3px;
}

.bcp-bar .burger i {
  display: block;
  width: 15px;
  height: 1.5px;
  background: #fff;
  border-radius: 1px;
}

.bcp-body { padding: 24px 20px 26px; background: #fff; }

.bcp-row + .bcp-row { margin-top: 22px; }

.bcp-row-head {
  display: flex;
  align-items: center;
  gap: 8px;
  margin-bottom: 9px;
}

.bcp-label {
  font-size: 12px;
  font-weight: 600;
  color: var(--navy);
  letter-spacing: -.005em;
}

.callout-dot {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 17px;
  height: 17px;
  border-radius: 50%;
  border: 1px solid var(--navy);
  color: var(--navy);
  font-size: 9.5px;
  font-weight: 700;
  flex: 0 0 17px;
}

.bcp-amount {
  font-size: 27px;
  font-weight: 700;
  color: var(--navy);
  letter-spacing: -.02em;
  line-height: 1.1;
}

.slider {
  margin-top: 12px;
  height: 4px;
  border-radius: 2px;
  background: #e4e9f5;
  position: relative;
}

.slider i {
  position: absolute;
  left: 0;
  top: 0;
  bottom: 0;
  width: 60%;
  border-radius: 2px;
  background: var(--orange);
}

.slider b {
  position: absolute;
  left: 60%;
  top: 50%;
  width: 16px;
  height: 16px;
  margin: -8px 0 0 -8px;
  border-radius: 50%;
  background: #fff;
  border: 2px solid var(--orange);
  box-shadow: 0 1px 4px rgba(0, 0, 0, .18);
}

.slider-scale {
  display: flex;
  justify-content: space-between;
  margin-top: 9px;
  font-size: 10.5px;
  color: #8a93ab;
}

.rate-box {
  display: flex;
  align-items: center;
  justify-content: space-between;
  border: 1px solid #dbe2f2;
  border-radius: 10px;
  padding: 12px 14px;
  background: var(--blue-l);
}

.rate-box .masked {
  display: flex;
  gap: 5px;
  align-items: center;
}

.rate-box .masked i {
  display: block;
  width: 13px;
  height: 9px;
  border-radius: 2px;
  background: #c3cde5;
}

.tag-orange {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: .06em;
  text-transform: uppercase;
  color: #fff;
  background: var(--orange);
  border-radius: 999px;
  padding: 4px 9px;
}

.term-chips { display: flex; gap: 8px; }

.term-chips span {
  flex: 1;
  text-align: center;
  font-size: 12px;
  padding: 9px 0;
  border-radius: 9px;
  border: 1px solid #dbe2f2;
  color: #55617f;
}

.term-chips span.on {
  border-color: var(--orange);
  color: var(--navy);
  font-weight: 600;
  background: #fdf3ec;
}

.bcp-cta {
  margin-top: 24px;
  background: var(--orange);
  color: #fff;
  text-align: center;
  font-size: 14px;
  font-weight: 700;
  padding: 13px 0;
  border-radius: 999px;
}

.legend {
  margin-top: 26px;
  display: flex;
  flex-direction: column;
  gap: 12px;
}

.legend div {
  display: flex;
  gap: 11px;
  align-items: flex-start;
  font-size: 13px;
  line-height: 1.45;
  color: var(--ink-2);
}

.legend .callout-dot {
  margin-top: 1px;
  border-color: var(--hair);
  color: var(--ink-2);
}

.legend b { color: var(--ink); font-weight: 600; }

/* ---------- S4 Trust: hand-built phone frames ---------- */

.phones {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px;
  margin-top: 68px;
}

.phone {
  border-radius: 26px;
  overflow: hidden;
  background: #fff;
  border: 1px solid rgba(0, 0, 0, .07);
  box-shadow: var(--shadow-card);
  display: flex;
  flex-direction: column;
  min-height: 460px;
}

.phone .top {
  background: var(--navy);
  color: #fff;
  padding: 15px 18px 16px;
}

.phone .top .mark {
  font-size: 12px;
  font-weight: 800;
  font-style: italic;
  letter-spacing: .04em;
  opacity: .95;
}

.phone .top .ttl {
  margin-top: 9px;
  font-size: 15px;
  font-weight: 600;
  letter-spacing: -.01em;
}

.phone .body {
  padding: 20px 18px 22px;
  flex: 1;
  display: flex;
  flex-direction: column;
}

.plain-list {
  list-style: none;
  margin: 0;
  padding: 0;
  display: flex;
  flex-direction: column;
  gap: 13px;
}

.plain-list li {
  display: flex;
  gap: 10px;
  align-items: flex-start;
  font-size: 13px;
  line-height: 1.4;
  color: #33405f;
}

.tick {
  flex: 0 0 16px;
  width: 16px;
  height: 16px;
  border-radius: 50%;
  background: var(--green);
  position: relative;
  margin-top: 1px;
}

.tick::after {
  content: '';
  position: absolute;
  left: 5px;
  top: 3.5px;
  width: 4px;
  height: 7px;
  border: solid #fff;
  border-width: 0 1.7px 1.7px 0;
  transform: rotate(45deg);
}

.link-line {
  margin-top: 16px;
  font-size: 12px;
  color: var(--orange);
  font-weight: 600;
}

.pill-cta {
  margin-top: auto;
  background: var(--orange);
  color: #fff;
  text-align: center;
  font-size: 13.5px;
  font-weight: 700;
  padding: 12px 0;
  border-radius: 999px;
}

.scan-stage {
  flex: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 18px;
  padding: 10px 0 6px;
}

.scan-copy {
  text-align: center;
  font-size: 13px;
  line-height: 1.45;
  color: #33405f;
}

.scan-copy b {
  display: block;
  color: var(--navy);
  font-size: 14px;
  margin-bottom: 5px;
}

.scanline { animation: scan 3s ease-in-out infinite; }

@keyframes scan {
  0%, 100% { transform: translateY(-28px); opacity: .3; }
  50% { transform: translateY(28px); opacity: 1; }
}

.doc-preview {
  margin-top: 18px;
  padding: 14px 14px 16px;
  border: 1px solid #e7ecf7;
  border-radius: 10px;
  background: var(--blue-l);
  display: flex;
  flex-direction: column;
  gap: 7px;
}

.doc-preview span {
  display: block;
  height: 5px;
  border-radius: 3px;
  background: #d3ddf0;
}

.doc-preview span:nth-child(2) { width: 88%; }
.doc-preview span:nth-child(3) { width: 94%; }
.doc-preview span:nth-child(4) { width: 72%; }
.doc-preview span:nth-child(5) { width: 90%; }
.doc-preview span:nth-child(6) { width: 46%; }

.done-stage {
  flex: 1;
  display: flex;
  flex-direction: column;
  align-items: center;
  justify-content: center;
  gap: 16px;
  text-align: center;
}

.big-tick {
  width: 62px;
  height: 62px;
  border-radius: 50%;
  background: var(--green);
  position: relative;
}

.big-tick::after {
  content: '';
  position: absolute;
  left: 22px;
  top: 15px;
  width: 15px;
  height: 27px;
  border: solid #fff;
  border-width: 0 3.4px 3.4px 0;
  transform: rotate(45deg);
}

.receipt {
  width: 100%;
  margin-top: 8px;
  border-top: 1px solid #e7ecf7;
  padding-top: 14px;
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.receipt div {
  display: flex;
  justify-content: space-between;
  font-size: 11.5px;
  color: #55617f;
}

.receipt div b { color: var(--navy); font-weight: 600; }

.cap-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px;
  margin-top: 18px;
}

/* ---------- S5 Architecture ---------- */

.diagram {
  margin-top: 64px;
  background: var(--bg-soft);
  border-radius: 22px;
  padding: 40px 32px;
}

.diagram svg { display: block; width: 100%; height: auto; }

.anno-row {
  display: flex;
  flex-wrap: wrap;
  gap: 14px;
  margin-top: 32px;
}

/* ---------- S6 Distribution ---------- */

.flow {
  display: grid;
  grid-template-columns: 1fr 40px 1fr 40px 1fr;
  align-items: center;
  gap: 0;
  margin-top: 64px;
}

.flow-node {
  border: 1px solid var(--hair);
  border-radius: 16px;
  padding: 22px 22px 20px;
  background: #fff;
  min-height: 122px;
}

.flow-node .k {
  font-size: 11px;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.flow-node .t {
  margin-top: 10px;
  font-size: 16px;
  font-weight: 600;
  letter-spacing: -.015em;
}

.flow-node .s {
  margin-top: 7px;
  font-size: 13px;
  line-height: 1.45;
  color: var(--ink-2);
}

.flow-arrow {
  display: flex;
  align-items: center;
  justify-content: center;
  color: var(--ink-3);
}

.flow-arrow svg { display: block; }

.shots-3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 44px;
  margin-top: 72px;
}

.shot-cap {
  margin: 18px 0 0;
  font-size: 13.5px;
  line-height: 1.45;
  color: var(--ink);
}

/* ---------- S7 Resilience ---------- */

.timeline {
  margin-top: 72px;
  position: relative;
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 26px;
}

.timeline::before {
  content: '';
  position: absolute;
  top: 5px;
  left: 5px;
  right: 5px;
  height: 1px;
  background: var(--hair);
}

.tl-node { position: relative; padding-top: 30px; }

.tl-node::before {
  content: '';
  position: absolute;
  top: 0;
  left: 0;
  width: 11px;
  height: 11px;
  border-radius: 50%;
  background: #fff;
  border: 1px solid var(--ink-3);
}

.tl-node.mark::before {
  background: var(--orange);
  border-color: var(--orange);
}

.tl-node .k {
  font-size: 10.5px;
  font-weight: 600;
  letter-spacing: .12em;
  text-transform: uppercase;
  color: var(--ink-3);
}

.tl-node p {
  margin: 9px 0 0;
  font-size: 14px;
  line-height: 1.5;
  color: var(--ink);
}

.quote {
  margin: 80px 0 0;
  padding-left: 28px;
  border-left: 2px solid var(--ink);
  font-size: 26px;
  line-height: 1.4;
  letter-spacing: -.022em;
  font-weight: 500;
  max-width: 30ch;
}

/* ---------- S8 Trackly ---------- */

.appstore-link {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-top: 34px;
  border: 1px solid var(--ink);
  border-radius: 999px;
  padding: 11px 20px;
  font-size: 13.5px;
  font-weight: 500;
  text-decoration: none;
  transition: background .25s var(--ease), color .25s var(--ease);
}

.appstore-link:hover { background: var(--ink); color: #fff; }

/* ---------- S9 Closing ---------- */

.closing { padding: 132px 0 96px; }

.closing-metrics {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  gap: 28px;
  margin-top: 60px;
  padding-top: 34px;
  border-top: 1px solid var(--hair);
}

.closing-metrics .n {
  font-size: 24px;
  font-weight: 600;
  letter-spacing: -.025em;
  line-height: 1;
}

.closing-metrics .l {
  margin-top: 9px;
  font-size: 10px;
  font-weight: 500;
  letter-spacing: .09em;
  text-transform: uppercase;
  color: var(--ink-2);
  line-height: 1.5;
}

.contact {
  margin-top: 64px;
  display: flex;
  flex-wrap: wrap;
  gap: 12px 26px;
  font-size: 15px;
}

.contact a {
  text-decoration: none;
  border-bottom: 1px solid var(--hair);
  padding-bottom: 2px;
  transition: border-color .25s var(--ease);
}

.contact a:hover { border-color: var(--ink); }

.footnote {
  margin-top: 72px;
  padding-top: 26px;
  border-top: 1px solid var(--hair-soft);
  font-size: 12px;
  line-height: 1.65;
  color: var(--ink-3);
  max-width: 74ch;
}

/* ---------- Reveal ---------- */

.reveal {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity .8s var(--ease), transform .8s var(--ease);
}

.reveal.in { opacity: 1; transform: none; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .reveal { opacity: 1; transform: none; transition: none; }
  .scanline { animation: none; }
}

.mobile-annos { display: none; }

/* ---------- Responsive ---------- */

@media (max-width: 1100px) {
  .section { padding: 104px 0; }
  .two-panel { grid-template-columns: 1fr; gap: 64px; }
  .shot-anno { grid-template-columns: 250px 1fr; }
  .phones, .cap-row, .shots-3 { gap: 28px; }
}

@media (max-width: 860px) {
  body { font-size: 16px; }
  .section { padding: 84px 0; }
  .hero { padding: 64px 0 84px; }
  .wrap, .wrap-wide, .nav-inner { padding: 0 22px; }
  .hero-metrics { grid-template-columns: repeat(2, 1fr); gap: 34px 24px; margin-top: 56px; }
  .hm .n { font-size: 34px; }
  .metrics { gap: 26px 40px; }
  .metric .n { font-size: 36px; }
  .before-grid { grid-template-columns: repeat(2, 1fr); }
  .phones, .cap-row, .shots-3 { grid-template-columns: 1fr; gap: 44px; }
  .cap-row { display: none; }
  .flow { grid-template-columns: 1fr; gap: 12px; }
  .flow-arrow { transform: rotate(90deg); height: 34px; }
  .timeline { grid-template-columns: 1fr; gap: 20px; }
  .timeline::before { display: none; }
  .tl-node { padding-top: 0; padding-left: 24px; }
  .tl-node::before { top: 4px; }
  .closing-metrics { grid-template-columns: repeat(2, 1fr); gap: 26px; }
  .quote { font-size: 21px; margin-top: 56px; }
  .pov { font-size: 21px; }
  .lede, .hero .lede { font-size: 18px; }
  .shot-anno { grid-template-columns: 1fr; }
  .pin-layer { display: none; }
  .mobile-annos { display: flex; flex-wrap: wrap; gap: 8px; margin-top: 18px; }
}

@media (max-width: 460px) {
  .hero-metrics { grid-template-columns: 1fr; gap: 28px; }
  .before-grid { grid-template-columns: 1fr; }
  .before-card { min-height: 0; }
  .closing-metrics { grid-template-columns: 1fr; }
  .hm .l, .metric .l { max-width: none; }
  .metrics { gap: 24px 32px; }
}

/* ===== Launch section ===== */
.launch-figure{margin-top:72px}
.launch-figure a{display:block;position:relative;border-radius:20px;overflow:hidden;box-shadow:0 18px 48px rgba(0,0,0,.16)}
.launch-figure img{display:block;width:100%;height:auto}
.launch-figure a:hover .play-badge{transform:scale(1.06);background:rgba(29,29,31,.92)}
.play-badge{position:absolute;left:50%;top:50%;width:84px;height:84px;margin:-42px 0 0 -42px;border-radius:50%;background:rgba(29,29,31,.82);backdrop-filter:blur(6px);transition:transform .25s ease,background .25s ease}
.play-badge i{position:absolute;left:53%;top:50%;transform:translate(-50%,-50%);width:0;height:0;border-style:solid;border-width:14px 0 14px 24px;border-color:transparent transparent transparent #fff}
.watch-link{display:inline-block;margin-top:28px;font-size:17px;font-weight:600;color:#1d1d1f;text-decoration:none;border-bottom:1.5px solid #1d1d1f;padding-bottom:2px}
.watch-link:hover{opacity:.7}
/* ===== Beyond section ===== */
.beyond-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:0;margin-top:72px;border-top:1px solid #d2d2d7}
.beyond-col{padding:40px 36px 48px 0;border-right:1px solid #e8e8ed}
.beyond-col:last-child{border-right:none}
.beyond-col+.beyond-col{padding-left:36px}
.beyond-col h3{font-size:24px;font-weight:700;letter-spacing:-.02em;margin:0 0 10px}
.beyond-col p{font-size:15px;color:#6e6e73;line-height:1.5;margin:0 0 28px;min-height:44px}
.beyond-col a{display:flex;justify-content:space-between;align-items:center;padding:14px 2px;font-size:16.5px;font-weight:600;color:#1d1d1f;text-decoration:none;border-top:1px solid #e8e8ed}
.beyond-col a:hover{color:#0d2987}
.beyond-col a span{color:#a1a1a6;font-size:15px}
@media (max-width:900px){.beyond-grid{grid-template-columns:1fr}.beyond-col{border-right:none;border-bottom:1px solid #e8e8ed;padding:32px 0}.beyond-col+.beyond-col{padding-left:0}.beyond-col p{min-height:0}}

/* ===== POV ladder ===== */
.ladder{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:72px}
.ladder-card{background:#fff;border:1px solid #e8e8ed;border-radius:20px;padding:34px 30px 38px;box-shadow:0 10px 30px rgba(0,0,0,.05)}
.ladder-head{display:flex;justify-content:space-between;align-items:center;margin-bottom:22px}
.stage{font-size:14px;font-weight:700;letter-spacing:.08em;color:#a1a1a6}
.stage-tag{font-size:11.5px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;padding:5px 12px;border-radius:999px}
.stage-tag.live{background:#e8f5dc;color:#3f7a10}
.stage-tag.building{background:#fdeadd;color:#c2611c}
.stage-tag.forming{background:#eef2fb;color:#0d2987}
.ladder-card h3{font-size:26px;font-weight:700;letter-spacing:-.02em;margin:0 0 12px}
.ladder-card p{font-size:15.5px;line-height:1.55;color:#494949;margin:0}
.signals{margin-top:40px;font-size:14px;color:#6e6e73}
.signals a{color:#6e6e73;text-decoration:underline;text-underline-offset:3px}
.signals a:hover{color:#1d1d1f}
@media (max-width:900px){.ladder{grid-template-columns:1fr}}

/* ===== Design-review refinements (three-team pass) ===== */
h2{text-wrap:balance}
.pov{font-size:32px;max-width:24ch;text-wrap:balance}
.hm .n{font-size:44px}
.metric .l{max-width:32ch}
.metrics{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px 40px}
.chip{font-size:12px;color:var(--ink);border-color:#b8b8bd}
.pin .chip{text-transform:uppercase;letter-spacing:.07em;font-size:11px}
.pin::before{height:1.5px;background:#86868b}
.wf i{background:#c7c7cc}
.dropoff i{background:#a1a1a6;height:9px}
.dropoff .cap{color:var(--ink-2)}
.shot-anno{grid-template-columns:300px 1fr}
.reveal{transform:translateY(12px);transition:opacity .4s var(--ease),transform .4s var(--ease)}
.launch-figure a{border-radius:24px;box-shadow:var(--shadow-lift)}
.phone{border-radius:24px}
.closing-metrics .l{font-size:11.5px;color:#515154}
.closing{border-top:1px solid var(--hair-soft)}
.beyond-col a{transition:color .25s var(--ease)}
.beyond-col a:hover{color:var(--ink-2)}
.beyond-col a:last-child{border-bottom:1px solid #e8e8ed}
.wrap-wide .strip-label{max-width:1016px;margin-left:auto;margin-right:auto}
.anno-row .chip{position:relative;margin-top:18px}
.anno-row .chip::before{content:'';position:absolute;top:-18px;left:14px;width:1px;height:12px;background:var(--hair)}
.watch-link{border:1px solid var(--ink);border-radius:999px;padding:11px 20px;font-size:13.5px;font-weight:600;transition:background .25s var(--ease),color .25s var(--ease)}
.watch-link:hover{background:var(--ink);color:#fff;opacity:1}
.ladder-card{border-radius:22px;box-shadow:var(--shadow-card)}
.panel-tag{font-size:11px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-2);margin-bottom:14px}
.footnote-band{border-top:1px solid var(--hair-soft);padding-top:26px;margin-top:64px}
.footnote-band .footnote{border-top:none;padding-top:0;margin-top:0}